- Service With a Smile (Yes…that includes Auto Sales)
By Suzanne Richardson
Your customers don’t care how bad you’re feeling today. Even the nice ones.
Maybe your dog died. Or you just broke up with your girlfriend. Or you didn’t get a wink of sleep. But the second you reveal any of that to your customers – via a lackluster expression or tone of voice – [...] - How a Funeral Turned Joe Girard Into the World’s Greatest Salesperson
Joe Girard knows how to sell cars.
In fact, he’s listed in the Guinness Book of World Records: as “the world’s greatest salesman.”
To become the world’s greatest salesperson, he used what is perhaps the most underused lead-generation technique in the world. Yet it’s probably the most effective way of getting new business that there is. It [...] - Part 2 – “I’ll just sell my trade in myself!”
Here are the facts: (not in any particular order) Use these or build your own case of why it is easier and sometimes less threatening for them to sell their car to us.
1. Most people want to negotiate harder on a car advertised in the newspaper. After all-they are buying a lot of “unknowns” when [...] - How to Ensure the Trade In
So you are close to making the deal-closing another one, and then your future customer drops the bomb- – -“Well-if that’s all you’re giving me for my trade….I’ll just sell it myself!” he proclaims proudly! Your first thought is….there goes my commission because now we may not have a deal, or at the very least-he [...]
